For us older ones, it wasn’t so long ago when you got asked about the website and you did not think it was critical to have one. Remember those days? Today is not even a question any longer. But have you ever wondered, if the website you have is helping you or hurting you?
It very well could be… real sabotage.
Here is how…
1) You have no website listed on your social media profiles
It’s like you have it, but you’re keeping it a secret!
You’re on LinkedIn and you don’t have your website listed. Baaad! Very bad!… If you own a business and you want to get clients. The website is a must – I don’t even think I need to mention that, but what you also must have is to have it listed on your LinkedIn profile. Why?
LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. – by Foundationinc.co
Before they will want to connect for real, they will want to know more – make it easy for them.
2) Using your parent company website
This is big with MLMs, real estate professionals, physical therapy places, etc. Unless it is in the contract specifically noted that you have to use their website, which chances are is not the case, then you need to stop marketing them, and start marketing you. If you’re responsible for generating money and paying the bills, then your first and foremost thing needs to be to build You Inc online and you need to be branding you – all the way. Every website visitor that comes to your parent website is one more opportunity you’re losing to truly brand YOU.
3) Having a website that looks but does not do
Here is the plain and simple truth: some websites just “look”, and some websites actually “do”. Your website is an extension of your business, and though it has to provide certain basic info, it also needs to SELL. Your online presence is your online sales force. Make sure your website has those elements or at least easily takes the visitor to another page of yours that does.
4) Having a website that limits what you can do
The website does not have to have the newest tech details where it turns, and blinks, plays music and whatever else the websites can do today, but it has to be armed with elements that capture the visitors’ attention and entice them to take the next step. If your website cannot do that properly, ditch the platform, website, or your “marketing specialist”.
5) Wearing the blinders
Just because you have a website, does not necessarily mean that now you’re done. Most people have websites that don’t produce much…but they could. Be open-minded, discover new ways of increasing visitors’ attention and conversions. Implement, test, improve. Rinse and repeat.
Anything to add?